Mayuri Pawar
Director
PRODUCTION NOTES/
DOC 002/
MUMBAI × PUNE
The crew you never see on screen.
We started as one person with one laptop and a stubborn refusal to send another “let’s circle back” email. Now there are offices in two cities, seven departments, and the same refusal.
- Unit
- Mumbai × Pune
- Crew
- Gen Z, old-school work ethic
- Departments
- Film · Strategy · Creative · AI · Web · Social
- First billing
- Real estate — then everything else
THE LOGLINE
IN ONE BREATH
DIRECTOR’S NOTEBrandVed is a marketing agency that behaves like a production house. Strategy, creative, cameras, AI, code and social all sit in the same room, which means the idea that leaves the whiteboard is the one that reaches the screen. Nothing gets lost in the handoff, because there isn’t one.
THE SLATE
BY THE NUMBERS
ROLL A
0
Laptop it started on
0
Cities, one crew
0
Departments under one roof
0
Industries and counting
Small numbers, on purpose.
WE COUNT WHAT SHIPPED.
THE SHOOTING SCHEDULE
HOW IT GREW
CONTINUITY-
01
ONE FREELANCER.
One laptop, zero chill, a handful of projects and a lot of nights that ran past the point where anyone sensible had gone to bed.
-
02
FIRST BILLING: REAL ESTATE.
Understanding projects, buyers and markets before touching a camera. It taught us to sell the thing, not the ad.
-
03
THE CREW ARRIVED.
Strategists, editors, designers, developers. The office got bigger, the arguments got better, the work stopped being one person’s taste.
-
04
A SECOND UNIT.
Mumbai × Pune. Two addresses, one calendar, and a habit of shooting wherever the story actually lives.
-
05
AI JOINED THE CREW.
Product shoots, avatars, ad creatives, brand content. It doesn’t eat lunch and it never says “I’ll send it by EOD” and it still needs us.
Still figuring things out.
Just at a much bigger scale now.
ABOVE THE LINE
THE FOUNDERS
CREDIT BLOCK
Priyanka Gadiya
Director
Suru Sawale
Creative Director
END CREDITS
THE CREW
SEVEN DEPARTMENTS
01
THE DIRECTOR
Video Ads & Films
Scripts, shoots, edits. The part people actually remember.
02THE STRATEGIST
Digital Marketing
Where the money goes and why. Answered before it goes.
03THE ART DEPARTMENT
Branding & Ad Creatives
Identity, systems, and the creatives that carry them.
04THE AI DEPARTMENT
Product Shoots · Avatars · Brand Content
Real creativity, artificially accelerated.
05THE TECH TEAM
Web Development
Sites that load fast and survive the campaign traffic.
06THE SOCIAL ANIMAL
Social Media
Yes, we know what’s trending. No, we won’t chase all of it.
Strategy→
Creative→
Shoot→
AI→
Digital→
Social→
Website
All under one roof. That is the whole pitch.
ON SET
HOUSE RULES
NON NEGOTIABLE
WE DON’T
Circle back on it.
WE DOAnswer inside a day, usually inside an hour.
WE DON’T
Send a deck and disappear.
WE DOStay on the project until it is live and working.
WE DON’T
Take briefs we can’t improve.
WE DOAsk the annoying questions early, while they’re cheap.
WE DON’T
Hide the chaos.
WE DOShow you the messy middle. It is where the work gets good.
CURIOUS.
We ask too many questions.
HUNGRY.
We want the next big thing.
RESTLESS.
Good enough isn’t really our thing.
